Pierce leads CPB's creative duties on Infiniti and has also produced work for brands including 1800 Tequila and Goose Island Beer Co. in his five years at the Boulder-based agency.
This includes delivering attention-grabbing campaigns for Burger King like "Moldy Whopper," "McMansions," and "BK BOT," and Coca-Cola's "Try Not to Hear This," which capitalized on the ASMR trend using print as the medium. She directed multiple spots for brands including Real Techniques, Trade Coffee and Tula Skincare in 2020, including Tula's first TV campaign, which led to a sixfold increase in sales year-over-year.
Most recently, she led the strategy that helped TikTok for Business sell brands on the platform though the tagline "Don't Make Ads, Make TikToks."Shahani built the entertainment marketing agency's audience research and strategy arm, which helps companies such as Netflix, Hulu, HBO, and Disney understand who their audiences are.
She helped boost the Recording Academy's editorial team cover the Grammys by designing a platform that uses artificial intelligence to comb through 18 million pieces of content to provide real-time data. She also helped win a design project for a major American multinational oil and gas company. She also revived "Youngbloods," a creative residency that helps BIPOC talent get training and mentorship from the agency's creative leaders.As companies were walloped by the pandemic, Vlajkovic developed a guide that broke down all marketing challenges they could face and different ways they could respond.campaign, which encouraged people to find fulfillment by changing their perspectives.
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