Meet the 40 rising stars of Madison Avenue revolutionizing advertising in 2020 - Business Insider

Meet the 40 rising stars of Madison Avenue revolutionizing advertising in 2020

11/27/2020 9:08:00 PM

Meet the 40 rising stars of Madison Avenue revolutionizing advertising in 2020

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CPBPierce leads CPB's creative duties on Infiniti and has also produced work for brands including 1800 Tequila and Goose Island Beer Co. in his five years at the Boulder-based agency. Most notably, he created a platform called Infiniti Now to promote online sales for Infiniti when the pandemic prevented people from visiting showrooms.

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for the Infiniti QX50 with "Hamilton" star Daveed Diggs, which showed the car from multiple angles as he drove it around Los Angeles.Stefane Rosa, group account director, DAVID MiamiDAVID MiamiRosa is the one calling the shots behind some of DAVID Miami's most high-profile accounts, including Burger King, Budweiser, and Coca-Cola.

This includes delivering attention-grabbing campaigns for Burger King like "Moldy Whopper," "McMansions," and "BK BOT," and Coca-Cola's "Try Not to Hear This," which capitalized on the ASMR trend using print as the medium.

She was also behind Budweiser's "One Team" campaign to do blood drives in empty stadiums at the start of the pandemic.Parent ad holding company WPP recognized her as a member of the 2019 Class of 30 Under 30, a development program for female leaders.

Wren Sieber, associate creative director, Quirk CreativeQuirk CreativeSieber started as an art director, but her mandate has expanded over the past year to include directing commercial spots for the Brooklyn-based agency.She directed multiple spots for brands including Real Techniques, Trade Coffee and Tula Skincare in 2020, including Tula's first TV campaign, which led to a sixfold increase in sales year-over-year.

Sieber also pivoted to remote-directed shoots, saving two important pieces of business for Quirk; and helping the agency maintain its growth this year in the pandemic.Samira Shahabuddin, strategy director, TBWA\Chiat\Day Los AngelesTBWA/Chiat/DayIn her three years at TBWA\Chiat\Day, Shahabuddin has worked on strategy for some of the agency's most-high profile Los Angeles clients like Quickbooks and TikTok.

She helped shift Intuit's QuickBooks perception from a B2B accounting software to a suite of tools for small businesses with campaigns like "Backing You" featuring Danny DeVito and "Happy Business" with "Ghostbusters'" Annie Potts and "Cobra Kai's" Martin Kove.

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Most recently, she led the strategy that helped TikTok for Business sell brands on the platform though the tagline "Don't Make Ads, Make TikToks."Shawn Shahani, director of insights, Wild CardWild CardShahani built the entertainment marketing agency's audience research and strategy arm, which helps companies such as Netflix, Hulu, HBO, and Disney understand who their audiences are.

He developed the agency's approach to experiential marketing that treats everything about a brand as a form of marketing, and expanded it to gaming — helping the agency attract new clients beyond entertainment, such as Adidas, EA, and Microsoft.Will Stokvis, manager, data science, Razorfish

RazorfishStokvis applies his background in behavioral economics and consumer psychology in helping clients solve business challenges using data — skills that were particularly crucial in the pandemic.Among other clients, he helped a travel and hospitality giant figure out how to spend its marketing dollars based on where coronavirus cases were rising and easing globally.

Rania Svoronou, design lead, IBM iXIBM iXSvoronou blends design and technology to help the consulting company's clients in a user-centric way.She helped boost the Recording Academy's editorial team cover the Grammys by designing a platform that uses artificial intelligence to comb through 18 million pieces of content to provide real-time data. She also helped win a design project for a major American multinational oil and gas company.

She's currently seeking patents around ways companies can work remotely and form teams using AI and virtual and augmented reality.Monica Torres, director of recruiting, TBWA/Chiat/Day New YorkTBWA/Chiat/DayTorres has helped make the agency's recruitment processes more objective amid the nationwide racial reckoning, trying to rid the interview process of bias and underscoring intentionality in hiring.

As a result of her efforts, 92% of the agency's 2020 summer interns came from diverse backgrounds and all of them got job offers. It also committed to filling all its open positions with diverse talent in July — resulting in the hires of 43 employees from underrepresented groups.

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She also revived "Youngbloods," a creative residency that helps BIPOC talent get training and mentorship from the agency's creative leaders.Anna Vlajkovic, VP and group strategy director, MullenLoweMullenLoweAs companies were walloped by the pandemic, Vlajkovic developed a guide that broke down all marketing challenges they could face and different ways they could respond.

This guide informed some of the agency's key output, such Corona'sLa Vida Mas Finacampaign, which encouraged people to find fulfillment by changing their perspectives.She also helped the agency win new clients including Whole Foods, Grey Goose, and Corona over the past year, and is currently working on how to help the agency prevent recruiting and hiring biases.

Kate Wolff, CEO, Lupine CreativeLupine CreativeWolff launched her own shop this past February after a career at agencies including DDB, TBWA\Chiat\Day, and Omelet working on clients such as HBO, Google, and Pizza Hut.A highlight of her work was for HBO's Pride campaign this past summer. The campaign brought together an array of LGBTQIA+ virtual content including playlists, coloring books, and performances by Janelle Monae, Kim Petras, Todrick Hall — and reached 1.37 billion impressions and 6,795 visitor profiles.

She's also known as one of the people who voiced concerns about Theranos' advertising claims during her time at its agency, TBWA\Chiat\Day, as told by John Carreyou in the book "Bad Blood."NewsletterThe most important stories about advertising and media. Sign up for Insider Advertising.

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