We’re nearing the pandemic’s one-year mark, and the fashion industry is still far from recovered. Designers at every level have been impacted by lockdowns and travel restrictions, but especially the new guard. Without the buzz of physical fashion shows or the financial support from retailers , young designers have missed a full year of brand-building opportunities.
Choosing from several hundred on-the-rise designers in China couldn’t have been easy. Yu worked with key industry stakeholders to narrow down the list, including Madame Lu,Italia’s Sara Maino, and Fédération de la Haute Couture et de la Mode’s executive president Pascal Morand to narrow down the list.
While there will be one Yu Prize finalist announced this spring, Yu’s hope is that all 16 designers will enjoy a major boost of exposure and industry recognition. Her team is also working closely with them to develop and improve their approaches to. “We feel it’s important for the Yu Prize to become a platform to inspire and empower designers to be better,” she says.
Over the next few months, the finalists will take on additional assignments and challenges, including the Sustainability Champion Award in partnership with Rémy Martin, where they’ll be asked to conceptualize a fashion item around certain sustainable values.
Such immense young talent coming up ✨✨
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