Meet OkaySophi, the Viral TikToker Whose Beauty Reviews Advocate for Shade Inclusivity

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Meet Sophi Saint Louis, a.k.a. OkaySophi, the viral TikToker whose beauty reviews advocate for shade inclusivity

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When you land on a TikTok by Sophi Saint Louis, a.k.a. OkaySophi, you may experience a surge of joy. Not only because of her infectious smile and colorful, avant-garde eye makeup, but also thanks to her reviews of beauty products from brands big and small. Saint Louis uses her platform to show which foundation shades truly work for darker complexions, ultimately helping people decide what’s worth buying while also holding brands accountable. “This is 2021.

Saint Louis now has 600,000 followers, and her most-viewed videos reach into the millions. When she started her TikTok over the summer, she didn’t expect such popularity. “It was shocking to me because I wasn’t used to getting a lot of compliments before,” she says. “I was used to hearing negative things about myself. So I really thought, Wow, this is something new.” Now she’s taking a gap year before college to focus on content creation full-time.

But when she reflects on her journey, she realizes it makes sense. She wasn’t allowed to wear a lot of makeup growing up, but she was always passionate about art and painting. “I began to get interested in special effects makeup because of my art background and also looking at my mother doing her makeup,” she says. “I would use the makeup she didn’t use anymore, and started realizing I could use my own face as my art canvas, and also try out different things with makeup.

But long gone are the days when she had to borrow her mom’s old products. Today, to create her artful eye looks, she reaches for the

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