Meet Nuuly Thrift, The Online Resale App To Rival Depop

for a new initiative that supports shopping the Copenhagen brand via resale.

“Our goal at Nuuly is to build a creative marketplace community — built around a best-in-class technology platform — where customers can be fashion-conscious, eco-conscious, and financially-conscious, all in one place,” said David Hayne, Chief Technology Officer of URBN and Nuuly President, in a press statement.

If you’re just as curious as we are about Urban Outfitters’ new resale app, Nuuly Thrift, check out more information on what we know so far and what to expect, below.Nuuly Thrift is Urban Outfitters Inc.’s new online resale marketplace as an iPhone app. It isn’t just exclusive to one brand and consumers can purchase or sell women’s, men’s, and kids’ apparel and accessories from an array of labels, such as Urban Outfitters and Anthropologie, as well as brands outside of URBN’s portfolio.

is a monthly rental subscription service, which offers thousands of styles and hundreds of contemporary designers, as well as vintage items.Similarly to Depop, Poshmark, and other peer-to-peer resale platforms, Nuuly Thrift sellers upload and list all of their for-sale items directly on the online app. Once items start to get sold, users can either transfer their earnings directly into their bank account or redeem them for “Nuuly Cash,” which is worth 10% more at Nuuly Thrift and any URBN brand.

So, for example, if you sold a dress on Nuuly Thrift to another user for $100, you’ll have the option to convert it to $110 in Nuuly Cash, which can be spent back on Nuuly Thrift, or at any URBN-affiliated brand — Anthropologie, Free People, Urban Outfitters, BHLDN or Terrain — both online and in stores.Nuuly Thrift will launch in Fall 2021 through the iOS app store .

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