“I’ve had this aspiration to do things outside of the jewelry category for a long time,” says Mohammed, who presented his first foray into apparel at NYFW last year. “Sometimes you just want to try new things and see how it goes… And not make everything this big commercial undertaking from moment one.”
Hence why the former CFDA/Vogue Fashion Fund Finalist is now launching Khiry Studio. The offshoot seeks to package the experimentation Mohammed has been exploring within the four walls of his Williamsburg haven for public enjoyment. Currently on offer: custom jewelry that will allow shoppers to participate in the design process, fine art sculptures, and the chance to book intimate portrait sessions photographed by Mohammed on his Fujifilm X-T4 camera.
If Khiry Studio sounds remarkably broad, that’s exactly the point. Mohammed pitches it as “the forward-looking arm” of his brand, which, since launching in 2016, has been stocked by Bergdorf Goodman, Saks Fifth Avenue, and Farfetch. The designer is excited to see what he discovers through the projects, without the pressure of “line plans” and other white-collar performance measures.
Mohammed’s voice crescendos as he speaks about developing stickers, wax candles, music videos, and, “then, like, okay, now the album’s coming!” These are not pie-in-the-sky dreams and aspirations, he assures me. “They’re all things we’re working on right now,” he promises, unflinching. Diversification makes sense. Fashion designers employing a fluid, multidisciplinary approach to creativity is increasingly common. Building vibrant communities and worlds for shoppers is
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