Media Veteran Sean Atkins Joins Jellysmack as President

Atkins has served as an official adviser to Jellysmack since 2019. He brings more than two decades of experience to Jellysmack after previous stints as CEO of RTL Group’s Digital Video Group, president of MTV, chief digital officer for Discovery, and SVP digital initiatives and new media programming for HBO.

In his new role at Jellysmack, Atkins is tasked with expanding the company’s creator program as well as its media partner program, which is designed to help intellectual-property owners generate new revenue from their content libraries. In addition, under Atkins’ leadership, Jellysmack will be launching the new Marquee Program to help public personalities create and distribute video content.

Atkins, commenting on joining the company full-time, said, “Jellysmack combines all the trends I’ve worked on in my career: direct-to-consumer, AI-enabled production and distribution, data-driven marketing, and global talent enablement.” He added, “I’ve always believed in the power of digital media and in the voice of creators, but this is such an exciting time for the creator economy.

“Sean joins us at a milestone moment for the creator economy,” Jellysmack co-founder and co-CEO Michael Philippe said in a statement. “It’s similar to a decade ago when top leadership at huge media conglomerates expanded into emerging areas like consumer internet, streaming and podcasting, all of which are areas where Sean was a critical senior leader.”

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