Sat close to the webcam in a yellow T-shirt in his Chinatown apartment, David Haskell isn’t making small talk over Zoom on a recent Tuesday afternoon. It’s a different story, though, when he begins speaking about the subjects he’s passionate about, diving into lengthy, descriptive sentences and only pausing occasionally to thoughtfully select the most accurate words before continuing to make his point.
Haskell then worked in various positions at the magazine for around 12 years editing almost 300 features and overseeing 14 special issues, before taking the helm from Moss. Since then, there’s been an acquisition of the biweekly magazine’s parent company New York Media by Vox Media, a pandemic and a tense election — more than what some editors have dealt with during their entire tenures.
A handful of us had always imagined it to be larger than just a student magazine and there just came this inflection point where we could’ve taken some university money and in exchange sort of cemented it constantly edited by students in perpetuity.
The Wassersteins were incredibly careful and focused on the long term in terms of their stewardship of it in a way that allowed us to have continuity, especially in comparison to some of our peers. All of that was just like a 15-year period and it’s just over. Honestly I think that I settled into my own confidence as editor in chief through all of the change that happened.
There’s an enormous editorial opportunity sitting right in front of us to tell the story of this nation in this extraordinarily tense and charged and upsetting moment and to explore complications and difficult narratives and find the creative opportunities in challenging the default assumption of a white point of view. It goes hand in hand with the internal work that we’re doing to make the magazine less white.
WWD: In terms of advertising and subscriptions, how are they going as we go back to as normal as we can? WWD: Do you find Apple News helps your focus on subscriptions. I know for The New York Times it didn’t really help. But I think there’s a lot of interesting, open questions about what kind of newsletter makes sense in any given circumstance and we are certainly not subscribing to a one-size-fits-all point of view about how a newsletter is supposed to work. I think we go into it knowing that each needs to have its own robust and addictive logic, but beyond that they could look quite different one from the other.
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