Mean Youtube Comments Inspired Model Emily DiDonato To Launch Her Own Skincare Brand

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Doing less just might be the secret to glowing skin.

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I used the Covey routine for about two weeks and was shocked at how nicely my skin responded to the simplicity. The cleanser is a rich jelly that removes all traces of makeup—even waterproof. DiDonato herself tested it repeatedly after shooting with Maybelline's intense and notoriously long-wear formulas . The cleanser leaves skin feeling soft and clean but not stripped and tight. My only complaint is that I wish it came in a bigger tube—my husband and I emptied the bottle in about a week.

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site. The Next Up Vitamin C Serum uses tetrahexyldecyl ascorbate, a stable form of vitamin C that is ultra-gentle and doesn't have that distinct coppery smell . Because it's so gentle, the brand recommends using it both morning and night instead of just in the morning for the best results. The addition of vitamin E, grape seed extract, and glycerin make this serum soothing, moisturizing, and brightening.

The last step in the Covey routine is moisturizer. Lightweight but deeply nourishing, Last But Not Least contains proven ingredients like squalane, glycerin, hyaluronic acid, resveratrol, and bisabolol to soothe, plump, and hydrate. The tiniest dab goes a long way and made my skin feel soft and silky, never slick or greasy. It's perfect for layering under makeup or simply wearing to bed. My one complaint is the jar.

Of course, any Youtube comment will tell you that a proper routine still needs more than just three products—SPF being one of them. But there's beauty in simplicity, and a real comfort in knowing all your skincare was designed to be used in synergy.

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