McDonald's is bringing back this sweet treat after a 5-year hiatus

McDonald's is selling a dessert that fans haven't seen in about five years.

Business, Mcdonald's İs Bringing Back This Sweet Treat After A 5-Year Hiatus - Cnn

1/21/2022 2:23:00 AM

McDonald's is selling a dessert that fans haven't seen in about five years. The company says the blueberry and crème pie will only be available for a limited time and it's not a nationwide release.

McDonald's is selling a dessert that fans haven't seen in about five years.

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New York (CNN Business) Roughly 6,800 of its 14,000 US restaurants have begun selling a blueberry and crème pie, which is a sweet pastry that's filled with blueberries and a vanilla-flavored crème and baked in a pie crust. McDonald's last sold the pie in the US in 2017, but it has occasionally made appearances at international locations since then.The blueberry and créme pie is here for a limited time.McDonald's (MCD) said the pie will only be available for a limited time and it's not a nationwide release. Fans on Twitter have spotted it in Southern California, Illinois and New York. Last month, McDonald's released another dessert — its holiday pie — in a similar manner that sparked excitement among customers. Chains constantly tweak their menus with niche and oddball products that drum up excitement and social media attention. Limited-time items are an important marketing tool for the food industry to draw in foot traffic and interest. These items offer consumers some variety — key for fast food, as it's a notoriously thin-margin business with little customer loyalty. Offering something new gives consumers a reason to come back.Read MoreMcDonald's recently said that in the three months ended September 30, sales at global restaurants open at least 13 months jumped 12.7% compared to the same period last year, in part because of the buzz around its celebrity meals.