The McPlant burger uses a patty made from peas, rice and potatoes that mimics the taste and texture of beef. Toppings include mayonnaise and American cheese. Customers in the two test markets will be able to buy the burger for a limited time, while supplies last.
For Beyond Meat, a wider-scale test is a massive opportunity to impress consumers with its meat substitutes, although it represents just a small fraction of McDonald's 14,000 U.S. restaurants. Wall Street analysts have grown bearish on the stock, saying the company is struggling with competition and falling U.S. grocery sales.
In preparation for a larger launch with McDonald's and other fast-food menu items this year, Beyond hired
ThePerezHilton
soon to be assimilated by the Burger Borg. and slowly slip slide away.
Gross
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