McDonald’s Beyond Meat test could be a game-changer for the plant-based category
If its test goes well and the QSR giant broadens the availability of the McPlant, it would undoubtedly be game changing for the plant-based category, as McDonald’s scale and accessibility is simply unmatched.
Beyond Meat is about $1.50more than a pound of beef. And, if customers can get their plant-based fix at any of McDonald's 14,000 U.S. locations, they'll likely start expecting to get it anywhere, which would incite even more introductions across the industry.
Of course, these are all big “ifs.” What we’re watching for now is simply that “operations” part of McDonald’s test. It will be a challenge to add a new item to the menu as many restaurants navigate historic labor shortages. But if the demand really exists for plant-based meat, expect McDonald’s to make it work.
I have covered the restaurant industry since 2010 when I was named editor of QSRweb. I later added fast casual and pizza beats to my portfolio as editorial director of… Read MoreI have covered the restaurant industry since 2010 when I was named editor of QSRweb. I later added fast casual and pizza beats to my portfolio as editorial director of foodservice media. This coverage spanned the gamut of topics that make up the foodservice space, from marketing and customer service, to the supply chain and display technology. My work has been featured in publications around the world, including NPR, Bloomberg, The Seattle Times, Crain’s Chicago, Good Morning America and Franchise Asia Magazine. I continue to serve as a contributor for many publications, including QSRweb, Food Dive, Innovation Leader and the Digital Signage Federation. headtopics.comRead more: Forbes »
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