McDonald's, Coca-Cola, Audi and Volkswagen are just a few of the corporations that are redesigning their logos with a 'social distancing' theme.
CNN News, delivered. Select from our newsletters below and enter your email to subscribe.New York (CNN Business)It's not just people that are social distancing. Brands are doing it too. McDonald's, Coca-Cola, Audi and Volkswagen are just a few of the corporate conglomerates that are interpreting"social distancing" with logo redesigns. The term has become popular recently because of the spread of the novel coronavirus. Social distancing means standing 6 feet apart from others in an effort to lower the risk of contracting the illness. The messages and logos created to promote social distancing have pros and cons, according to two experts in the design field."Our current global situation is no joke. It's a serious matter," Douglas Sellers, executive creative director for firm Siegel+Gale told CNN Business. Read More"And brands designing social distancing logos have the potential to diminish the severity of what we are going through. The creativity, passion, and thought that goes into wanting to help, educate, and be part of the physical distancing movement is a worthy note," Sellers said. Brian Braiker, the editor-in-chief of Ad Age, says its time for brands to provide a"real, meaningful service," referencing companies like the Gap (GPS) making masks for healthcare workers or LVMH, the parent company of Christian Dior and Givenchy, manufacturing hand sanitizer."Understanding the situation, shutting up and doing something helpful is really the only way to go here. When you see brands like McDonald's or Coca-Cola spacing out their logos in 'solidarity,' it strikes a sour note," he told CNN Business. McDonald's BrazilMcDonald's Brazil separated the golden arches.Last week, McDonald's (MCD) Brazil pulled apart its iconic golden arches in a picture posted to its Facebook page. The ad agency explained that despite the temporary separation between its customers and the company caused by closures of some of its restaurants, they"can always be together." McDonald's is offering food through delivery and drive-thru. The McDonald's ad sparked backlash, including from Senator Bernie Sanders, who tweeted Wednesday about the company's sick leave policy for its employees. The company didn't immediately return CNN Business' request for comment about the ad.Coca-ColaCoca-Cola's billboard in Times Square is promoting"Social Distancing" amid the coronavirus outbreak.Coca-Cola (KO) is currently running an ad in New York's deserted Times Square that shows each letter of its logo separated with the slogan"Staying apart is the best way to stay connected." The brand typically celebrates togetherness and love in its ads.Audi and VolkswagenTwo automotive companies that share ownership, Audi and Volkswagen, tweaked their logos for their social media accounts. Audi separated its four rings in a short video telling people to stay at home and keep their distance. Audi created a social distancing logo for its social media accounts.Volkswagen also promoted a similar video with inspirational messages and separated the V and W.Volkswagen separated its V and W.NikeNike's ad was posted on dozens of its players' social media accounts.Nike (NKE) didn't tweak its logo, but it launched a large social media campaign with its global roster of star athletes including NBA player LeBron James and golfer Tiger Woods. Sports ground to a halt in the past few weeks because of social distancing rules and the ban on large gatherings, like in stadiums.The campaign encourages people to play inside. Nike had to close several of its global stores because of the virus. Read more: CNN
Quero ver a doação delas, dinheiro pra ajudar as vítimas do vírus letal... A little bit better than lip service. Business is business. jaketapper It was only McDonald’s Brazil.... this is misleading. Cool, now pay a living wage. (Looking you Ronald McDonald) Stop promotion this BS. They’ve contributed absolutely nothing execpt a temporarely logo change...wow!
Hmm but no sick pay. No store closures, no mask for employees ect ect. Pathetic Stop trying to play lipservice to niceness, and PAY YOUR FUCKING WORKERS. That helps. How about paying your workers extra and drop the logo redo? jaketapper and giving their employees paid sick leave? right? Just practice umm practical kindness, but with compassion. Not because we are asking. But because we are your family in this world we love & live in for somewhat 90 years max.
jaketapper Almost as cringey as imagine
March 25 coronavirus news - CNNThe premise is very simple: hope for the best and prepare for the worst You will never be caught unprepared OMG! Keep playing with the stupid because they can't think for themselves... that is your end goal? Seasonal? Like when Summer heat hits numbers will drop but my raise again with cooler weather? You know, seasonal Reality ck✅
jaketapper Can we do it for the Olympic sign too jaketapper Not all heroes wear capes Awdi and vokeswagon r the same compnee cheif How about paid sick leave ttmionzinho abacaxidetenis It's best way to make people aware of social distancing. Be nice if they could treat their workers like human beings. The best thing McDonald's could do to help lower the death rate in this country is shut their doors, their nasty food has caused far more deaths than this coronavirus ever will.
drrzse Garbage brands.
Coronavirus live updates and news: Spain now has more deaths than China - CNNSen. Bernie Sanders explains his threat to stall the $2 trillion coronavirus stimulus bill, saying he wanted to make it clear that he would not allow anyone to “attack the needs of low income workers.” why is bernie helping trump? why is bernie helping trump? why is bernie helping trump? why is bernie helping trump? why is bernie helping trump? why is bernie helping trump? why is bernie helping trump? why is bernie helping trump? why is bernie STILL helping trump? Sanders hates poor people. It’s official (again) Please. yawn Bernard
sfchica32 Trump 2020! Maybe they should take care of their workers first. It's a marketing ploy....look at us, shut up and buy But this logo portended some social distancing fails: How about paying sick leave McDonalds ? Well ain’t that keen! Sillyness. WH coronavirus briefing to start soon, listen to that than MSNBC
Now they need pay sick leave for all employees and ensure their work environments are safe for employees. As long as they don’t distance themselves from those in need...
March 24 coronavirus news - CNNBack to work by Easter tho. We broke 500 Yesterday morning Today 775 open CNN news, I close my eyes,and I know it blames president trump. When trump closed the broad of the USA,cnn said he was crazy.but now,cnn says trump is too later to prevent the virus spread! How ridiculous!
Coronavirus news and live updates: Cases pass 380,000 globally - CNNThe novel coronavirus pandemic continues to spread worldwide, sending countries into lockdown with millions under movement restrictions. Follow here for live updates drsanjaygupta, wolfblitzer, I'm beginning to see an analogy between 'self-quarantining' and 'self-deportation' and IT AIN'T GOOD! What about the Democrats holding up the Covid-19 relief bill. Do you agree with Nancy Pelosi’s unrelatedly add-ons? Does CNN really think this is the time for windmills! So every single worker who commuted or worked on a train last week should self quarantine. That means all trains should be shut. Makes no sense
See people around the world cheer for health care workers - CNN VideoPeople around the world are going out on their balconies or opening their windows to cheer for the healthcare workers fighting the coronavirus pandemic, in an effort inspired by a Twitter campaign God bless our health workers 🙏👏👏👏 COVID-19 and Legionella Pneumophile appears to be the same disease. Symptoms fever, hard to breath, fluid in the lungs, and pneumonia, at risk age 50+, 14 days quarantine. sound familiar? CURE ERYTHROMYCIN, created 1976 by DR McDade CDC I believe the president knows about this
Coronavirus death toll tops 21,000 globally: Live updates - CNNThe novel coronavirus pandemic continues to spread worldwide, sending countries into lockdown with millions under movement restrictions. Follow here for live updates I hope that Crazy Losi never signs a bill to help the people. But time, was it not enough .