Matthew Williams's First Ad Campaign for Givenchy Is Here

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And like every American in Paris, the brand's new creative director of Givenchy was charmed by the city's love locks.

Author:Tyler McCallPublish date:Sep 28, 2020From the moment his appointment as creative director of Givenchy was announced in June of this year, Alyx's Matthew M. Williams has been making his aesthetic stamp clear — even though customers have yet to see so much as a single sketch.

So, what might we expect? Lots and lots of hardware — no shocker, considering Williams has made a name for himself on the strength of his accessories and streetwear design — including chains molded to look like subtle Gs and padlocks with "piercings" at the locks to make them customizable.

 

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