Matthew Lillard On Combining Quest's End Whiskey With Fantasy Storytelling

Summary Matthew Lillard, founder of Beadle and Grimm’s, is making waves in the fantasy world once again with his new, first-of-its-kind whiskey, Quest's End. Lillard and Justin Ware have founded a new spirits company, Find Familiar Spirits, which combines high-quality spirits with fandom. Their first product, Quest's End, will bring fantasy fans not only a new high-end whiskey but also a new chapter of an original fantasy saga with each bottle.

And Justin was like, "You guys are both doing the same thing in a different space. What have you combined the two?" And so this idea of creating a high-end whiskey experience for Dungeons & Dragons players or for the RPG fantasy space just made sense to us. And we're like, "Well, let's see what happens if we start trying to put elements together." We called Kate Walsh, we called Tyler Jacobson. Both of them love the idea.

And so then, when we went out and we started collecting all these samples, she started to build that palette. And that was the beginning. She did the same thing with Rogue. And as we're moving through, she is somebody that is moved by ideas and then finding the right whiskey to create that, to complete that recipe. So it is like she is sent from above that Ale Ochoa, our master blender. She is incredible.

And so, our purpose is to create our own destiny and do things that we're excited about. I mean, Quest's End is the first in many iterations. And our whole thing is what is guiding us is more important than what the end result is. Oh, I love that. What about that stands out from other D&D shows that fans should get excited about?

Matthew Lillard: So Quest's End is not related to Dungeons & Dragons in any way of shape or form, which is super important that we acknowledge that we are a fantasy based whiskey, not a Dungeons & Dragons based whiskey. So we're not associated with them for this. But look, in general, my relationship with Beadle & Grimm's, which is a company I own with four of my best friends, and building products for this community has been...

Matthew Lillard: It's funny, I have. I played a serial killer in this game. So it was super fun but a little too meta for me. You know what I mean? It was like, "Well, I didn't really love it." One of them is work and one of them is like however people relate to those characters isn't necessarily who I am now or how I want to represent the game.

And can you talk a little bit about collaborating with Kate Walsh and Tyler Jacobson to create the art and the story itself?

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