Matchesfashion joins 15 percent pledge

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Established by Aurora in 2020, in the wake ofis a non-profit organisation that encourages retailers to pledge at least 15% of their shelf-space to black-owned businesses.

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Matchesfashion has committed 15% of its purchasing budget to Black-owned brands by 2026 , as well as devising plans to increase the number of people of colour employed on the business side, including creatives and freelancers, to 15%.

“We will work closely with the Pledge on their mission to advance racial equality,” the company wrote in a post on Instagram. “As a business, we have set out several goals that we are working towards achieving internally. These are, but not limited to: reducing bias and increasing representation through our recruitment processes; ensuring 15% of freelance creative collaborators are Black; and ensuring 15% of artists and people of influence in our editorial content are Black.

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