Martha Stewart Responds to the Pointed Shout-Out in Gwyneth Paltrow’s Goop Gift Guide Video

11/23/2022 9:00:00 PM

The lifestyle gurus have exchanged quips in the past.

Martha Stewart was 'flattered' that Gwyneth Paltrow wanted to take her call.

The lifestyle gurus have exchanged quips in the past.

has reached out to the Goop camp for comment on the comment.latest Goop holiday gift guide.In a battle of the celebrity gift guides, the “feud” between A-list frenemies Martha Stewart and Gwyneth Paltrow is heating up for the holidays.12:55PM ET Frederick M.

) Content originates from.Paltrow shared the winking advertisement last Thursday ahead of the holiday week.“Gwyneth, Martha Stewart is on the line,” a male voice announces.It’s a guide to Goop’s guide, if you will, shot like a behind-the-scenes video.In a “behind the scenes” video on how Paltrow selects gifts for her annual over-the-top guide , the “Shakespeare in Love” star receives an alleged call from Stewart at the end of the clip.The actor turned entrepreneur shows who’s getting what from the always interesting, sometimes controversial holiday gift guide.The clip comes nearly a decade after Stewart sounded off on Paltrow’s Goop venture in a magazine interview.Paltrow answers her phone after getting in a car at the end of the video.But I’m fine and dandy now.

The person on the other end of the call says, “Gwyneth, Martha Stewart’s on the line.She’s a movie star.Goop A Goop insider confirmed the mention was a “a bit of a wink” to the numerous times Stewart has shaded the brand throughout the years.It sounds urgent.” “Guys, I gotta take this,” Paltrow says.” Gwyneth Paltrow seems to reference Martha Stewart's past diss for her holiday gift guide.Then she puts on red lipstick and drives away.It’s pointed but not super sharp.Ad.

Mostly, it’s all very PG, all very in Goop fun.The Stewart-Paltrow history has been categorized as a feud in the past, though it’s not yet at the level that would get noticed by, say, Ryan Murphy.It’s one mainly comprised of sound bites delivered by the lifestyle mavens through the press because they get asked about each other in interviews.In 2013, as Goop started to kick into high gear, Stewart started it all by telling Bloomberg TV , “Gwyneth, for example, has a book on the best-seller list.She must be doing something right.

She’s a charming, pretty person who has a feeling for lifestyle.She wants to be a lifestyle arbiter.Fine.Good.I think I started this whole category of lifestyle.

” The next year Stewart told , “[Paltrow] just needs to be quiet.She’s a movie star.If she were confident in her acting, she wouldn’t be trying to be Martha Stewart.” Then at a panel event some weeks later, Paltrow returned the quip , saying, “First of all, no one has ever said anything bad about me before, so I’m shocked and devastated.I’ll try to recover.

” And then she added, “If I’m really honest, I am so psyched that she sees us as competition.Like, I’m so psyched.I really am.” It’s sort of continued like that ever since.During a 2019 episode of Alex Rodriguez and Barstool Sports’ podcast, The Corp, Stewart said, “I don’t follow Goop.

Sometimes I look at products that she’s selling.I wish every young entrepreneur well, and I hope that there are many, many, many different kinds of entrepreneurs—if they’re movie stars or hardworking women like I am, who are not movie stars.If they have a good idea, I want them to be able to succeed.So good luck, Gwyneth.” Anyway, Stewart isn’t the only star whose name makes it into the spot.

Drew Barrymore.

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