Marlboro maker Philip Morris says it could stop selling cigarettes in Britain within 10 years

It could bring an end to the cigarette maker's flagship Marlboro brand and comes two years after the U.K. government"I want to allow this company to leave smoking behind," Philip Morris CEO Jacek Olczak said in an interview with the. "I think in the U.K., ten years from now maximum, you can completely solve the problem of smoking."

When asked whether that meant the company would stop selling traditional cigarettes in the U.K. within that timeframe, Olczak replied: '"Absolutely." Campaign groups have highlighted that Philip Morris International has issued similar statements in the past only for very little to change. They also argue that tobacco giants, which have a long history of denying the health risks of smoking, are advocating themselves as part of the transition to a smoke-free world while also continuing to sell and promote cigarettes globally.that he hoped the company would stop selling cigarettes entirely.

A spokesperson for the company was not immediately available to comment when contacted by CNBC on Monday.

Ten days?

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