Mark Cuban Cold-Called the Dallas Mavericks' CEO to Get Her to Take the Job

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Cynt Marshall, the Dallas Mavericks CEO, had never heard of Mark Cuban when the billionaire cold-called her with a job recruitment pitch in 2018.

Speaking with multiple women within the organization who felt she could make a meaningful difference helped, she said.

So did her conversations with Cuban. Since the two were initially strangers, their first phone call simply involved"getting to know a little about each other," Marshall told Yahoo Finance.focused on leadership and diversity. Cuban laid out the issues facing the Mavericks' workplace on the phone, Marshall said.

"Some things were going on on the business side that needed to be addressed," she said, referring to what had been described as a"Marshall said Cuban's honesty about the changes that needed to take place helped convince her to take the role. "These are my words, but he wanted to create a great place to work for his employees," she said."He was very transparent, very candid [and] honestly emotional about what he was learning about the organization.", in both sports and business. Marshall praised his ability to set that tone, noting that he's"not a micromanager." Instead, she said, he's available whenever she needs him to be.

 

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