According to Marcelo, the brand has cultivated an emotionally invested loyal customer, who don't particularly mind tapping into their inner child from time to time. “I think that a lot of our customers are either longing to remember their childhood by buying a neon pink bikini, that is something that they probably would've worn when they were eight years old—that's a very specific type of person who is a bit nostalgic and playful,” says Gaia, a millennial himself.
Luckily, Marcelo has eyes everywhere. “I got a couple of DMS from my followers being like, ‘Oh my God, look at this. Did you see this!?’” he says. Unlike platforms that make it their duty to publicize instances like these, Gaia believes in settling these injustices sans cancel culture or online attacking. Without a whistle blown, he prefers to handle these matters personally, and privately.
Even though we can’t necessarily sport our Mirror Palais “Super Model Dress” at the soiree of the season, it’s absolutely encouraged to look like a dime on a trip to Whole Foods. Marcelo Gaia just created the confidence in hope and creativity we didn’t even know we needed. Keep an eye out for
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