Growing up, sun protection was always essential for McNamara, but formulations were generally oil-free. For McNamara, who is a glowy skin fanatic, those SPFs were not providing the dewy look she desired. When she first started developing her clean, algae-infused brand, she knew she wanted to make something different.
You May Also Like View Gallery Related Gallery They Are Wearing: Paris Fashion Week Men’s Spring 2022 The sunscreen serum retails for $52 and will be available on TheMaraBeauty.com, as well as several online retailers, including Credo, Revolve and Cult Beauty. It is expected to do $1.2 million in sales its first year, according to industry sources.
McNamara said she believes these types of products will continue to grow in popularity, and that the Sunscreen Serum fits in well with her product line, which is almost entirely oil based, aside from the Volcanic Sea Clay Detox Masque.
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