Fusco, now 23, says that started a tradition of smoking cigars with his grandfather while sharing stories, drinking Cuban coffee or eating meals together.
“There’s nothing meaningless about the process of smoking a cigar. Everything has a meaning. You want to be creating memories,” Fusco said. “That’s why I felt that it worked out so nicely that I’m able to share my grandparents’ life story through cigars because smoking cigars and storytelling just goes hand in hand.”The name of the brand, El Mago, is a portmanteau of his grandparents’ first names, Maria and Gonzalo.
“It makes me emotional in a good way to imagine that people who get the product will literally have a picture of my grandparents in their house if they keep the box and the tube, so that means a lot to me,” Fusco said.
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