Maluma Celebrates the Sun & Earth Day With 'Rumba (Puro Oro Anthem)'

surprised fans with a brand-new single dubbed “Rumba ” on Monday , and it's just in time for Earth Day and the approaching sunny days of summer.

The soulful, Caribbean-infused reggaeton track is in collaboration with Michelob Ultra Pure Gold to celebrate Earth Day and the brand's first-ever organic lager brewed with 100 percent renewable electricity from solar power. "I've collaborated with some of the biggest artists in the world, but never before with a star that's literally out of this world," Maluma said in an official statement about the sun-powered beer."I had so much fun partnering with Michelob Ultra Pure Gold to record this anthem and I love that it is in support of sustainability, which is a huge passion of mine. I really hope people enjoy ‘Rumba ' and join us in this celebration with a Pure Gold in hand.

“This Earth Day we look forward to celebrating our commitment together with our long-standing partner, Maluma, who shares in our passion for nature and sustainability,” said Ricardo Marques, vice president of Michelob Ultra. In addition to solar power and reinforcing Anheuser-Busch's commitment to achieving its 2025 Sustainability Goals, the “brewer has been investing in other forms of renewable electricity, including wind, and recently announced that $100M of the company's planned $1 billion investment over the next two years will go to sustainability initiatives,”To further celebrate with fans, the beer brand and Colombian artist will be giving away limited-edition"Rumba " gold vinyl records to...

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maluma Happy Earth Day!

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