If you’ve selected a powder formula, you are 100 percent, without a doubt, going to want to use one of theto apply your product. Otherwise, your product is going to look clumpy, explains Gene. If you’re working with a cream or liquid product however, Henney says you have a few more options at your disposal. You can stick with a brush or apply the product directly with your fingers. Just make sure your hands are clean before you get to work.
On the flip side, you can apply blush right to the apples of the cheeks—a go-to for round faces. Just note: This technique creates the illusion of a fuller face. “If you are unsure where the apples of the cheeks are, go ahead and smile big. Apply the product on the meatiest part of the cheek area and then blend upward in the shape of a crescent moon.” Gene recommends applying blush “immediately after foundation” and then “following up with bronzer and highlighter.
Using his inspiration, Billie Gene’s technique – initially curated at Aveda and Tom Ford – has evolved into a model for those around him. The idea of using fashion and art to capture and captivate one’s beauty is one that he can call his own, treating each face as a canvas on which to create the art. And his premise is simple: “Beauty is glamorous. Everyone should feel beautiful, as we all know we are.
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