can often be just as exciting as the formulas themselves. Case in point: Italian luxury fashion house Valentino revealing multi-award-winning artist Lady Gaga as the spokesperson for its newest fragrance, Voce Viva, dropping in October.
“The Maison is pleased to announce Lady Gaga as the face of Valentino Voce Viva, the new fragrance expressing the Maison’s values of inclusivity and personality,” the brand wrote in a caption onLady Gaga at the 75th Venice Film Festival for the premiere of ‘A Star is Born’. Photo courtesy of Maison Valentino.
Inherently unique with her show-stopping voice, sense of style and endless creativity , Lady Gaga is, without doubt, an inspired choice for such an established Italian brand. After all, she’s been quoted multiple times expressing her appreciation for her own Italian roots, like when she said “I’m a strong Italian female” on“Lady Gaga means freedom, self-consciousness, pure heart. Her participation in this campaign elevates the symbolic power of the project to the highest level.
Details of the Voce Viva fragrance are still highly under wraps, but we can’t wait to see the design of the bottle and take a whiff of the scent that Lady Gaga will be embodying. Stay tuned for more.
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