Macy’s Rebrands With ‘Own Your Style’ Platform

new brand platform involves digital and social-first experiences, branded content, sequenced storytelling, in-person expert advice and personalized data-driven recommendations.

Polaris involves efforts to improve the quality of its fashion offerings and sharpen the focus of private brands, accelerate digital sales, and strengthen customer loyalty and personalization. The marketing around Own Your Style brand platform will be inclusive and diverse, featuring cast members of various ethnicities, genders and body types.

“A colleague in our general selling area may dress with a more casual look of their favorite pair of denim paired with fashion sneakers while colleagues in special selling areas — fine jewelry, beauty — will dress in a more elevate look. This may mean a dress, skirt, suit or blazer paired with flashy accessories. We are empowering colleagues to let their personal style shine through.”

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Smash-and-grab thieves target Macy's on State Street, steal designer glassesSmash-and-grab robbers targeted Macy's on State Street early Friday morning. Don’t worry Lori Lightfoot and Kim Foxx won’t do a damn thing. Criminals have free rein in this city.
Source: cbschicago - 🏆 546. / 51 Read more »

Macy’s Aims for ‘Happy Customers’ With Livestream ShoppingThamar Campbell said Macy’s has been adding more livestream events in recent months, and is up to four per week.
Source: wwd - 🏆 24. / 68 Read more »

Cosplayer pays tribute to Fran Fine with 14 looks inspired by 'The Nanny'“Fran Fine was literally the style icon,” she tells TODAY. Literally!
Source: TODAYshow - 🏆 389. / 55 Read more »

Bella Hadid’s Street Style Evolution Over the YearsThe model’s personal style has undergone a clear metamorphosis. bellahadid bellahadid 👏👏⁦❤️⁩
Source: voguemagazine - 🏆 715. / 51 Read more »

Rihanna's Boldest Maternity Looks So Far, From Bra Tops to Sheer DressesLooking back on Rihanna's best maternity style moments so far.
Source: POPSUGARFashion - 🏆 28. / 68 Read more »

Marlo Hampton On Personal Style and Building Her Fashion ArchiveMarlo Hampton is finally an official cast member on Real Housewives of Atlanta—and she's got the perfect wardrobe for the job Class.Euphonious.nftart Marlo is simply a darling and she's the BEST dresser out of all of them, followed by another darling Kenya LOVE, LOVE, LOVE THIS LOOK!
Source: voguemagazine - 🏆 715. / 51 Read more »