Lululemon-Peloton union makes more sense than feud

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Lululemon and Peloton are locked in legal tussles. Given the bike maker’s share price has fallen two-thirds this year and there are obvious costs to cut, a union makes more sense, says TheRealLSL.

Peloton Interactive sued Lululemon Athletica on Nov. 24 after the athletic apparel maker threatened its own lawsuit over Peloton's new apparel line. The bike company said Lululemon's claims that some of its bras and leggings infringed on Lululemon’s design patents lacked any merit.

Peloton’s lawsuit was filed two and a half months after the company launched its apparel brand following the end of its five-year co-branding relationship with Lululemon, a break Peloton had called amicable.A Peloton exercise bike is seen after the ringing of the opening bell for the company's IPO at the Nasdaq Market site in New York City, New York, U.S., September 26, 2019.

 

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