Low-Sugar Vegan Candy Startup Yumy Bear Will Go Public At $50 Million Valuation

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Canadian confectioner Yumy Bear that offers a line of low-sugar and vegan gummy will start trading on CSE in July under the symbol “YUMY” with an anticipated $50 million enterprise value, and plans to expand to the U.S. in 2022.

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“Our products taste amazing, and they’re naturally sweetened without sugar alcohols or artificial sweeteners,” Williams told me recently, stressing how her women-led team has also created a unique formulation process that allows Yumy Bear to deliver juicer and softer texture using plant-based ingredients instead of gelatin, an animal-derived component that’s commonly used in regular gummy.

The candy company has previously raised $2.5 million in an oversubscribed round at a $30 million market cap, which Williams believes represents the investor hype around the vegan food in general.

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