LL Cool J’s Rock the Bells Wants to Create Hip Hop’s Version of Classic Rock

  • 📰 Variety
  • ⏱ Reading Time:
  • 23 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 63%

United States Headlines News

United States Latest News,United States Headlines

LL Cool J’s media and e-commerce venture Rock the Bells is poised for a growth spurt now that the company has raised $8 million from private investors. James Cuthbert, the former BET and Coca…

, the former BET and Coca-Cola marketing executive who joined Rock the Bells as president in October, tells‘s “Strictly Business” podcast that the company plans to invest that new capital in content production, merchandise and e-commerce opportunities and infrastructure to work with brands on marketing and sponsorship opportunities.“We think those work together to form a flywheel,” Cuthbert says.

At present, Rock the Bells is producing short-form content for its website and social channels about key artists and their eras. But the ambition is much greater. Rock the Bells defines classic hip hop as stretching from the birth of the form in the early 1970s to the mid-2000s. That’s a wide net of demographics. Cuthbert is encouraged by the fact that a large percentage of the listeners for the Rock the Bells on SiriusXM are under age 25.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

LATAM NEEDS HELP. ❗ LATAM IS SUFFERING.❗ LATAM IS DYING.❗ LATAM IS BEING MASSACRED.❗ LATAMLIVESMATTER ❗

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 108. in US

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

LL Cool J on His Long-Awaited Rock Hall Induction: 'What's Meant for You Will Come'“It’s humbling and it’s inspiring,” says the hip-hop pioneer of the honor. “It makes me want to get in the studio and give something back for this recognition” Yes! Don’t call it a come back ❤️ uhm, he's not listed as an inductee. He's listed as an award winner.
Source: RollingStone - 🏆 483. / 51 Read more »

Lloyd Price, singer and early rock influence, dies at 88NEW YORK (AP) — Singer-songwriter Lloyd Price, an early rock ’n roll star and enduring maverick whose hits included such up-tempo favorites as “Lawdy Miss Clawdy,” “Personality” and the semi-forbidden “Stagger Lee,” has died... beck AgathedeLili 🤍🕊🙏🏾
Source: AP - 🏆 728. / 51 Read more »

Tawny Kitaen, star of '80s rock music videos, dies at 59Tawny Kitaen, the sultry red-haired actress who appeared in rock music videos during they heyday of MTV and starred opposite Tom Hanks in the 1984 comedy “Bachelor Party,” has died. The Orange County coroner’s office said she died at her home in Newport Beach on Friday. Kitaen became the rock world's “video vixen” after appearing on the cover of two albums from the heavy metal band Ratt and starring in several music videos for Whitesnake, including the 1987 smash song “Here I Go Again.” Batchelor Party was a staple prior to weddings in the 80s . Only 59. Good bye.
Source: YahooNews - 🏆 380. / 59 Read more »