'Liquid Hair' Is the Super Glossy Trend We Keep Spotting Everywhere

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News, Hair

12/7/2021 2:25:00 AM

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If you thought the 'glass hair' trend was shiny, wait until you get a load of this.

Instagram contentView on InstagramClarke is a fan of the 72Hair treatment, an in-salon treatment that is designed to penetrate all hair types to actively condition and revitalize, for her clients. "The treatment can be tailored to give you your desired results," she explains. "If you'd like a smoother finish, then we blow-dry the treatment into the hair and you do not wash your hair for 72 hours. If you have curls and love them but want to remove the frizz, then we blow-dry the treatment into the hair and you wash after 24 hours, which leaves you with beautiful curls minus the frizz."

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. "The smoothing treatment eliminates frizz, locks in color, and reduces blow-drying time for up to 12 weeks," she explains. Instagram content View on Instagram Clarke is a fan of the 72Hair treatment, an in-salon treatment that is designed to penetrate all hair types to actively condition and revitalize, for her clients. "The treatment can be tailored to give you your desired results," she explains. "If you'd like a smoother finish, then we blow-dry the treatment into the hair and you do not wash your hair for 72 hours. If you have curls and love them but want to remove the frizz, then we blow-dry the treatment into the hair and you wash after 24 hours, which leaves you with beautiful curls minus the frizz." Instagram content View on Instagram "It has a trace amount of formaldehyde," she confirms, "purely to stop bacteria rather than to straighten. The reason other brands use a lot of this ingredient is to create poker-straight hair, whereas this one restores your hair to its virgin state while smoothing and improving the condition, creating manageable, beautiful, glossy hair." Instagram content View on Instagram In terms of the process, "Step one: hair is washed with a clarifying shampoo to open the cuticles," says Clarke. "Step two: the treatment is applied and left to process for 35 to 45 minutes. Step three: the treatment is blow-dried into the hair. And step four: very small sections of hair are taken and straightened with a flat iron, seven to 10 times each." After, you'll need to stick to gentle