opening weekend, the movie has Butler returning as Banning, who has been falsely accused of attempting to assassinate U.S. President Allan Trumbull , who has moved from being Speaker of the House in the first movie and V.P. in the second. Banning has to work fast to clear his name and uncover the real threat before they can strike their intended target: Air Force One.
To sell the movie, Lionsgate has mounted a campaign filled with action and drama along with an appeal for audiences looking for one last big screen thrill before summer ends. “Loyalty is under fire” we’re told on the first poster , released in May. Banning is shown in the forefront looking solemn while Trumbull has literally turned his back on the agent. Leaves fall around them as a tattered U.S. flag waves at the bottom as if it’s lying on the ground.
In July a series of posters came out that show the main characters, all set in the forefront while the U.S. Capitol Building appears in the background, clearly an important setting for the story. Along with the grim-looking photo, each features some copy serving as an explanation of that character and their place in the story. So Banning’s poster says “The hero becomes the fugitive” while that of costar Nick Nolte says “Every hero needs backup.” and so on.
The theatrical poster came out earlier this month featuring the same copy as the first one-sheet, but puts Banning and Turnbull more in the center of the frame, visible between the torn segments of the flag. Armed troops are approaching from behind them, presumably targeting Banning. came out in May. As it starts, President Turnbull is telling Banning he’s been selected as director of the Secret Service, a reward for his service and loyalty.
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