The global fashion industry has experienced a whirlwind of change since the COVID-19 pandemic, leading to a new era of fashion consumption and online activism. What are the new trends in fashion that have emerged and who are the tribes of consumers shaping this new era?In this new insights report, our team of social analysts dive deep into three key"macro" trends redefining the fashion industry.
Presenting eco-conscious consumer mindsets, outdoor equipment as fashion accessories, and diving into the increasing needs for playful versatility and comfort.Explore the growing consumer trend of a happy-oriented mindset, understand what outfits are serving as"mood enhancers," and analyze increasing needs for micro-moments of happiness and hope.Understand consumer's non-conformist mindsets and dive into what is shaping their quest for uniqueness and singularity.
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