Lily Aldridge on How Social Media Has Changed Modeling For the Better

, a floral mix inspired by Aldridge's own garden, and Summit, inspired by her family vacations at Blackberry Farms in Tennessee. “I get to take people on this journey with me through the important places in my life. Blackberry Farms is a place that me and my husband have been going to since we started dating, and it's a place I've taken both my kids,” she says. “So, Summit is the feeling of being with my children, cozy and warm by the fireplace. It’s got leather, tobacco, cardamom.

Her brand is personal by design. “I think that scent memory is so important. The scent I wore on my wedding day will always bring me back to that moment where I kissed my husband. Or, the scent I wore in high school will always bring me back to being that little goofy girl, spraying myself at the mall.” In some ways, Aldridge is still that girl going fragrance-crazy in the department store. “I go to Sephora and try everything.

Listen in to the full podcast episode to learn what skin-care products Aldridge packs for the plane, her relaxation tips, and how she’s built a beauty brand that values sustainability.

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