Levi Strauss & Co., one of the world's most famous fashion brands, is laying off over one hundred employees at their California office. The company, known for its iconic blue jeans, announced 146 employees would be cut from their San Francisco headquarters. California staff cuts are unlikely to be the last — the company previously announced more widespread terminations are on the horizon.
Levi has previously speculated that it will cut between 10% and 15% of its world-wide workforce in the first half of 2024. The cuts are part of the company's global productivity initiative and are expected to take place over the first half of the year under incoming CEO Michelle Gass. The company is trying to rapidly tighten its belt as it contends with macroeconomic challenges and ongoing issues within its U.S. wholesale business.
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