Photo: mark phillips / Alamy Stock Photo Have you ever gazed at a piece of chocolate and asked yourself, What if this candy were … progressive? Can’t say I have, but lucky for me, somebody thought to do just that. Mars has rolled out new versions of famed M&M’s characters to reflect what the company sees as a “more dynamic, progressive world” and what I see as a very rude corporate rebrand nobody asked for.
Things start to go awry with the green M&M, who is historically a bimbo. She is still round , but Mars has taken this iconically hot candy and given her sneakers, instead of sexy boots, to reflect her “effortless confidence.” It doesn’t stop there. The orange M&M, who I’m just now learning is usually portrayed as a Nervous Nellie, will become the world’s first M&M mental-health advocate, embracing his anxiety to make him, allegedly, more relatable to Gen Z . Meanwhile, the mean red M&M will no longer be a bully.
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