Lego A/S plans to invest more than $1 billion in a new factory in Asia, seeking to serve growing demand for its toy bricks in the region and double down on a supply-chain strategy that held it in good stead through the pandemic.
The world’s biggest toy maker by revenue said Wednesday that the new factory in Vietnam would make products for big markets in the region such as India, Indonesia and the Philippines. Those places are currently supplied by Lego’s factory in China, which will now be dedicated to local consumers.
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