The esports community has signaled a particular receptiveness to these types of virtual music groups, which could create a considerable opportunity for brands. Esports had already drawn the attention of big-spending marketers Coca-Cola, Audi, Gillette, and Bud Light due to the popularity of the sport among young men, who are increasingly difficult to reach via traditional advertising.
For the most part, this involvement has taken the form of sponsorships for particular teams or players, a potentially divisive way of reaching their target audience: Sponsorships make up almost 40% of esports revenue, with global sponsorship revenue reaching $359 million in 2018 per The popularity of these new virtual music groups within the esports community may present a new avenue for marketers looking to reach a similar demographic in a more neutral fashion: The debut of True Damage comes...
with luxury fashion brand Louis Vuitton, which created skins for the fictional characters to be seen wearing both on-stage and within the game. Join thousands of top companies worldwide who trust Business Insider Intelligence for their competitive research needs. >>
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