“The thing that really struck me was, it's been a long time since I've had to learn an industry from scratch,” Deering explained, “So coming in and I forgot just that ramp and also how frustrating it can be because you want to feel like you know everything. And the reality is, that even at two years in, there's still so much for me to learn. Then at on top of that, the entire industry is changing, transforming.
She also said that her experience at eBay came in handy “when covid hit and that entire industry of ecommerce just exploded,“ because she had the perspective of “running” a massive digital platform.As Deering set about to reinvent Ford’s marketing with its reinvented vehicle line, and a transforming auto sector writ large, she reinvented meetings with her team and the larger Ford organization.
“The easiest way for me to define it is…We're looking now at true technology-type adoption curve, because you're looking at this first round, which are early, they're the early adopters, they're traditional early adopters,” just like with early technology adopters.
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