Lawsuit says Facebook kept inflated metric to avoid sales hit

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Unsealed court document claims Facebook 'knew for years' that a metric was inflated and ignored an employee warning to avoid a revenue hit

executives knew for years its"potential each" advertising metric was inflated and overruled an employee warning to adjust it to avoid a revenue hit, plaintiffs of a lawsuit against the social media giant argued in an unredacted court filing.

A product manager proposed amending the metric by reflecting the number of potentially reachable accounts, not people, but Facebook's leadership team rejected the idea because it would cause a"significant" revenue impact, the filing states. The lawsuit claims Facebook discovered removing duplicate or fake accounts from the total number would cause a 10% drop in potential reach numbers.

 

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What? Zuck is corrupt? You don’t say. I bet y’all think he’s the only one too. 🙄

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