Lady Gaga Talks Champagne Tastes and 'House of Gucci' Style

and a French Benedictine monk from the 1600s have in common? Perhaps, at face value, not much. But as Gaga herself sees it, she and Dom Pierre Pérignon, a pioneer of champagne production after whom the Dom Pérignon wine brand is named, do align in many ways. Pérignon dedicated his life to making wine; Gaga has dedicated her life to making great art.

This, in large part, is why Lady Gaga has partnered with the champagne brand Dom Pérignon on a limited-edition collection of rosé wines. On September 22 Dom Perignon's Vintage 2010 and the Dom Pérignon Vintage Rosé 2006 bearing theartist's name will be available for purchase.

In addition to the sculpture, Lady Gaga worked with the fashion photographer Nick Knight to create a campaign centered around the musician's "Queendom"—in the images, Gaga appears in larger-than-life costumes: one pink dress with frothy ruffles and another look with geometric material in the vein of Iris Van Herpen's designs.Courtesy of Dom Pérignon

The first time Lady Gaga drank Dom Pérignon, the artist tells me one recent afternoon on Zoom from her post in Malibu, was right after she released her first album. "I was very, very young in my career," she recalls. "It was ordered to celebrate an achievement for. I just remember feeling excited that I was drinking a champagne that I never could have afforded when I was younger."beverages.

"There is such a point of view about creativity and passion and commitment to greatness," Lady Gaga says of the winemaking process, which is unique to Dom Pérignon because the brand uses a special blend of grapes to create the rosé. Together with Chaperon, she participated in a rosé tasting over Zoom and spent time learning about the ins and outs of French wine.

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