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Lady Gaga and the Power of Makeup

For our October cover story, the intergalactic goddess is sharing her secrets with us earthly mortals.

9/12/2019 2:11:00 PM

LadyGaga is our October AllureBestofBeauty cover star 💫 LadyGaga knows the awesome force that is makeup. Now with hauslabs, she's making her own and sharing her secrets with us earthly mortals:

For our October cover story, the intergalactic goddess is sharing her secrets with us earthly mortals.

,” says Lady Gaga. “I would do the show, then I would get on an airplane, go to another country or state, get off, drive 40 minutes to the hotel, go to sleep, wake up, do another show. I was dizzy.” Makeup was often the only thing that could put a stop to this emotional vertigo, that could put Stefani Germanotta in a mental place where she could walk onto a stage and be Lady Gaga for tens of thousands of people.

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Lady Gaga is crying at this point. And apologizing to me.“Sarah [Tanno, Lady Gaga’s makeup artist] would pick me up off the floor, sit me in a chair, dry my tears, and say, ‘I’m going to put on your face now,’ ” she recalls. “If I cried while she was putting on my makeup, I would apologize, and she would say, ‘It’s okay. I’ve got you.’” Lady Gaga is crying at this point. And apologizing to me.

“Sarah would do my makeup,would do my hair, and they would hold me and say, ‘Look at yourself. There’s Lady Gaga. You can do this. Now go do it.’ And I would go out there, and the second that spotlight hits me,bam, I’m in the zone,” she says. “But I can’t do that without them. That is the power of glam for me. Not everybody has a Sarah, but I’m very lucky that I do. And I want this line to be for the person at home who needs that pick-me-up. If they use it, or don’t use it, they can at least look at it and go, ‘That’s what helps Lady Gaga shine on her bad days. And I want to shine today.’”

More tears come. I feel as though I am watching a very beautiful actor perform a one-woman show for a one-woman audience. And I guess I am. Suddenly someone appears from off-stage (the deck) and slides a box of tissues across the table to her. “Oh, thank you. You heard me crying? Why do I cry when I talk about makeup all the time?”

On Aura Tout Vu dress. Chopard earrings. Rinaldy Yunardi rings.I don’t know the answer, but I do know that this is my second conversation with Lady Gaga, both about makeup, both tearful at times. Mostly on her part. But I did get watery in our first interview when she told the story that every beauty editor has heard many times: about being a little girl watching her mother put on makeup in the morning. But in Lady Gaga’s telling, it went beyond cliché: “She would look so, so beautiful, and so strong. She just had such a bravery about her, and it was so inspiring to me. I grew up with this understanding that you can be brave in many different ways, and one of those ways is makeup.” But the water didn’t come until: “I really hope that when I have maybe a little girl one day, or a little boy, and they see Mommy put her makeup on, that they have the same experience that I did.”

AdvertisementWhen Lady Gaga was promotingA Star Is Bornlast year, she and Bradley Cooper told the same story about the day she did her screen test, which was also about makeup as a source of power. He came to her home, and as she descended the stairs he said, “Take it off,” presenting a makeup wipe. The goal was to put her in a more vulnerable state. I ask Lady Gaga if she too sees these pigments as a kind of armor. “Does makeup make you feel more in control? Do you hope this line will bring other people that feeling?”

The answer: a hard no. “I don’t want people to have a feeling of control actually at all,” she says. “I want people to feel completely liberated by this line, to do whatever they want with it. Whether they wear a ton of it, buy it — or don’t. I just want them to love the message. It’s like just being excited that there’s a party going on down the street where everybody’s invited.”

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