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, are no strangers to the pursuit of a perfect garment. Behind their striped staples are decades of observation and image references that have left lasting impressions on what they want to wear today. Of their musings, one feels most timely: “Meredith won’t say it herself, but she is a bit of a denim icon,” Howard says of her co-founder. “There is this one photo of her wearing a denim-on-denim look that still floats around the internet. I remember the photo from before I even knew her.
That very image might have been a sign of things to come for Howard and her co-founders. After nearly seven years of styling La Ligne’s signature sweaters, such as their bestselling Marin or Toujours, with their personal vintage jeans, the three are making their foray into denim with a new launch: La Ligne Jean.
. While Melling, Macaulay, and Howard can all agree on stripes , their preferred jeans are different. “We all came up with a style that has personal resonance,” Melling says of the new category. “We wanted to get the jeans right—three styles, two washes, all under $200,” Macaulay adds. “It’s robust yet edited. It’s in the spirit of how we launched our main collection.”
It makes sense that the founders would integrate their individual styles and personalities into their denim launch. Bringing over thirty years of fashion experience to their brand , the co-founders’ perspectives are unique. “I have been a jeans girl since I was really young,” Melling says with a hint of nostalgia. “There’s a picture of me with my mom. I’m wearing a cropped flare and Dr. Scholl’s clogs. To this day, that’s the signature silhouette I always wear.
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