L.A.’s Forum Introduces Checkout-Free Concessions, Predicts Amazon’s Tech Will Become the New Arena Standard

It’s every arena or stadium concertgoer’s dread: getting caught in a hot-dog or beer line while the opening notes of “Hotel California” drift in from the auditorium, stuck smelling popcorn instead of the imagined scent of colitas.

“The retrofitting of the stores is not inexpensive,” Zucker says, “and that’s really the benefit of starting from scratch, that you can plan for it from the beginning. The technology that’s utilized requires a great deal of back-end capital investment. So we’re excited about the idea of being able to install from scratch . Having said that, I wouldn’t completely eliminate the possibility of there being more stands like this at the Forum.

Anyone who’s ever taken a drink out of a hotel refrigerator in recent years and feared whether they’d be charged even after putting it back may feel those fears being compounded if they enter an Amazon-powered concession stand and decide to put a mini-pizza or beer back. Zucker admits she had those same compunctions the first time she tried shopping in a clerkless shop, as she deliberately tried to confuse the system.

The credit card reader that allows entry to a new “friction-free” concession stand at the L.A. Forum, powered by contact-less Amazon technologyAlthough the announcement of the new stand was not made until Tuesday and will officially be unveiled at the final night of the Eagles’ three-night stand, it got a soft launch on their opening night Friday. “It was incredibly well received.

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