Kohl's Corp. KSS, +0.75% announced its holiday plans on Thursday, and in addition to nonprofit donations and media sponsorships, the department-store retailer will host Instagram Live and live TikTok shopping events, offering gift ideas and holiday prep tips.
Kohl's is also pairing with diverse content creators on social media sites and launching a TikTok challenge. Offline Kohl's has added parking spots for order pickup for the holidays, upgraded associate technology, and is piloting Self-Pick Up and Self-Return programs at select stores. Kohl's stock has gained 17.4% for the year to date while the S&P 500 index SPX, +0.60% is up 21.2% for the period.
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