Klay Thompson's Return Dominates NBA Social Media, Drawing 110 Million Views Across Platforms

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The beloved Warriors sharpshooter’s Sunday debut drew record engagement for a regular season game.

in 2018 about the league’s willingness to engage in social media, even allowing third-party YouTube channels to post highlight clips without the NBA’s express written consent. “If we provide those snacks to our fans on a free basis, they’re still going to want to eat meals—which are our games. There is no substitute for the live game experience.

We believe that greater fan engagement through social media helps drive television ratings."after tearing his ACL during the 2019 NBA Finals and his Achilles tendon during recovery from the initial injury. Thompson scored 17 points on 7-18 shooting in his debut Sunday—a win over the Cleveland Cavaliers. The Warriors hold a league-best 30-9 record, carrying a +8.9 point differential.

 

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