“It’s quite a neutral collection to start the ball rolling,” Kim Jones said of his hotly anticipated ready-to-wear debut at Fendi today during Milan Fashion Week. “It’s real clothes.”
It is understood Jones has harbored ambitions to design women’s wear for some time, and held discussions with Versace and Burberry in recent years. He closed his swan song show for Louis Vuitton in 2018 with Kate Moss and Naomi Campbell striding out in monogram trench coats. He simply wants to make “clothes that women will want to buy. I’m not gonna lie. I think that’s what my job is. I want all my friends to go, ‘I want that straight away,'” he said.
“For me the customer is always number one. It’s something I learned from Yves Carcelle when I joined Louis Vuitton, and it’s something that’s always stuck in my mind,” he said, referring to the late Louis Vuitton chief executive officer who helped build the historic trunk maker into a global luxury powerhouse.
“My two roles are to do my job for A, the brand, and B, for her. The value of the family is ever present, so I want them to be happy with it. You know, I guess that’s me. It’s not about my ego. It’s about doing a job. “He knows how to blend his vision with the heritage of Fendi,” Venturini Fendi said in an interview, noting the Roman house is to mark its centennial come 2025. “His work at Louis Vuitton and Dior showed us that he knows how to respect and how to use this story as a starting point for his vision….It’s not just about Kim; it’s about the brand.”
A preview look from Fendi’s fall 2021 show, to be streamed today during Milan Fashion Week. Simone Lezzi/WWD “I just get on with my work, and I don’t think too much. I just think that it’s good to be really honest about that. Because, you know, if you do these jobs at this level, if you think about it too much, you could drive yourself crazy,” he said. “I think I’m doing really good work. And I’m not being arrogant by saying that, but I think anyone else that works in my position that’s doing as much would probably feel the same with themselves.
When the British designer arrives at a brand, he likes to scope out new territory, and for Fendi he already spies opportunities in shoes, and a broader offering of dresses and clothing items.
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