announced that she assembled a group of investors led by Kloss to acquire the brand as part of a newly formed joint venture called W Media., founder/CEO of Blumhouse Productions; Lewis Hamilton; Forerunner Ventures’ Kirsten Green; Dara Treseder, now head of marketing at Peloton; Kaia Gerber; LionTree’s Aryeh B. Bourkoff; and Copper.
The buyout of W Magazine comes after Condé Nast — as part of paring its portfolio to cut costs — In June 2019 sold the fashion title to Future Media, a holding company led by Marc Lotenberg, which merged W with Future Media’s Surface and Watch Journal. At the time, Sara Moonves was named W’s editor-in-chief with the departure of longtime top editor Stefano Tonchi.Bustle Digital Group
The newly formed W Media will focus on expanding W’s footprint “through a forward-thinking approach centered around elevating the next generation of talent in art, entertainment, fashion, media and pop culture,” the company said. That will include expanding W’s editorial offerings through “both preexisting franchises within the W ecosystem and new content initiatives,” such as a contributor network “designed to support diverse voices and more equitable representation in the industry.
karliekloss Cutting edge as usual Jason Blum
karliekloss 🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀🐀
karliekloss 🔥🔥🔥🔥
karliekloss if there are bad articles about Taylor from W Magazine, we now know why
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