Kanye West is bringing Balenciaga to Gap in new Yeezy creative exchange

1/8/2022 7:01:00 PM

Kanye West is bringing Balenciaga to Gap in new Yeezy collaboration

Page Six Style, Balenciaga

Kanye West is bringing Balenciaga to Gap in new Yeezy collaboration

Kanye West is taking his Yeezy Gap line to the next level by collaborating with Balenciaga ’s Demna Gvasalia.

Leave it to Kanye West to fuse a high-fashion brand and a giant retailer.On Friday, the rapper, 44, will expand his Yeezy Gap collection to include the influence of Balenciaga creative director Demna Gvasalia.Officially, the project is called Yeezy Gap Engineered by Balenciaga, according to a press release received by Page Six Style.

“This first of its kind launch sees Ye’s peerless vision bring together the most influential designer of his generation, Demna, with iconic American brand, Gap,” reads the press release.“Yeezy Gap engineered by Balenciaga continues Ye’s commitment to bringing creativity to the forefront and delivering his vision of utilitarian design for all.”

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On Friday, the rapper, 44, will expand his Yeezy Gap collection to include the influence of Balenciaga creative director Demna Gvasalia. Officially, the project is called Yeezy Gap Engineered by Balenciaga, according to a press release received by Page Six Style. While it's currently unclear exactly what the partnership will bring, the fact 3 of Kanye's favorite fashion outlets are coming together is significant. “This first of its kind launch sees Ye’s peerless vision bring together the most influential designer of his generation, Demna, with iconic American brand, Gap,” reads the press release. Skinny leggings vs baggy jeans. “Yeezy Gap engineered by Balenciaga continues Ye’s commitment to bringing creativity to the forefront and delivering his vision of utilitarian design for all.” West and Gvasalia have been close friends for years, but have ramped up their collaborations as of late, with the designer serving as creative influence on many of the rapper’s recent musical and visual projects.

And in addition to regularly sporting Balenciaga himself, West’s also .Gap first announced its 10-year deal with Ye for the Yeezy Gap brand in June 2020.