— further explained: “In order to make the Apple of apparel the next Gap, it has to be a new invention. To invent something that’s so good that you don’t even get credit for it because it’s the norm.” feature also details the rapper’s long journey to create the “perfect” hoodie, an item he holds in high regard. “The hoodie is arguably the most important piece of apparel of the last decade,” West said.
For the designer, the perfect sweatshirt is “slightly cropped at the waist” and “heavy as a winter coat,” the article explained. It would come in a color like flax or dusty stone, and it would be at a price the public could afford.Earlier this month, West surprised the fashion industry by sending out last-minute invites to a
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