BANGKOK, June 28 - Bangkok "tuk tuk" taxi driver Samran Thammasa, 39, had never heard of K-pop star Jessica Jung before the coronavirus pandemic, but now the singer's Thai fans are helping him survive the loss of tourist customers.
Drivers of Bangkok's distinctive tuk tuks have been among the hardest-hit by the pandemic's devastation of Thailand's all-important tourism industry, left haunting corners of empty city streets complaining of mounting debt. Over the last few months, young fans have mobilised to put up banners of their favourite K-pop idols on the iconic vehicles for a month at a time, providing a new source of income for struggling drivers.
The fans started printing vinyl or cardboard signs and recruiting tuk tuk drivers at garages and on the street - funnelling their ad funds to the people who need it most. The "Tuk Up" service, created by 21-year-old university sophomore Thitipong Lohawech, was initially to help dozens of drivers who rented vehicles from his family's garage. But now it supports about 300 drivers from all over Bangkok.
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