K-Music to the World: How to Enjoy Korea Through Virtual ‘K-Vibe Festa’

, Mommy Son and Wonstein are all set to perform, while special guests include Lachica, a dance team that rose to popularity during this year’s hit series.

Music has taken a special focus of the KTO’s attempt to show the world Korea digitally when tourists can’t visit, and the K-Vibe Concert follows the “Feel the Rhythm of Korea” travel series shared by theFeaturing the likes of alt pansori-pop group Leenalchi showcasing Seoul, and hip-hop artists roaming through Daegu, folk music and traditional heritages are shown off while blending with the most modern of pop culture sensibilities.

All of these different events are connected through the KTO’s attempt at building a metaverse, or integrated digital spaces, all related through the K-VIBE FESTA’s themes. “The metaverse is a new ecosystem that can break down national borders and make everyone’s dreams and experiences come true,” says Choongsub Oh, the director of the brand marketing team at the KTO. “Through this metaverse campaign, we will be able to provide people around the world with opportunities to be immersed in new Korea travel experiences and dreams of visiting Korea. It also gives an opportunity for the nation to show leadership in the metaverse market.

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