K-Music to the World: How to Enjoy Korea Through Virtual ‘K-Vibe Festa’

BoA, Key of SHINee, Aespa, Brave Girls, Mommy Son and Wonstein are all set to perform at XR K-Vibe Concert on Dec. 8.

Billboard Korea, Global

12/8/2021 2:51:00 AM

BoA, Key of SHINee, Aespa, Brave Girls, Mommy Son and Wonstein are all set to perform at XR K-Vibe Concert on Dec. 8, as part of the virtual K-VIBE FESTA.

BoA, Key of SHINee, Aespa, Brave Girls, Mommy Son and Wonstein are all set to perform at XR K-Vibe Concert on Dec. 8.

Street Woman Fighter,and Anupam Tripathi, who rose to fame through his role as Ali inSquid Game.Music has taken a special focus of the KTO’s attempt to show the world Korea digitally when tourists can’t visit, and the K-Vibe Concert follows the “Feel the Rhythm of Korea” travel series shared by the

Imagine Your Koreaaccount on YouTube over the past two years.Featuring the likes of alt pansori-pop group Leenalchi showcasing Seoul, and hip-hop artists roaming through Daegu, folk music and traditional heritages are shown off while blending with the most modern of pop culture sensibilities. The Feel the Rhythm of Korea films lean into a trend popularized by many K-pop acts, including BTS, VIXX and Stray Kids, as they incorporate Korean cultural heritage into their music and performances.

All of these different events are connected through the KTO’s attempt at building a metaverse, or integrated digital spaces, all related through the K-VIBE FESTA’s themes.“The metaverse is a new ecosystem that can break down national borders and make everyone’s dreams and experiences come true,” says Choongsub Oh, the director of the brand marketing team at the KTO. “Through this metaverse campaign, we will be able to provide people around the world with opportunities to be immersed in new Korea travel experiences and dreams of visiting Korea. It also gives an opportunity for the nation to show leadership in the metaverse market.” headtopics.com

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